Applying qualitative methods to marketing management research
ed. by Renate Buber ...
| Year of publication: |
2004 ; 1. publ.
|
|---|---|
| Other Persons: | Buber, Renate (ed.) ; Gadner, Johannes (contributor) ; Richards, Lyn (contributor) |
| Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
| Subject: | Marketing | Marktforschung | Market research | Qualitative Methode | Qualitative method | Forschung | Marketingmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Published items: |
16 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XX, 292 S graph. Darst. 22cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Bibliografie ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 1-4039-1660-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001783855