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Marketing in India. Text and cases
Sarin, A. N., (1969)
Marketing : text and cases
Hansen, Harry L., (1977)
Modern marketing management in the Indian context
Davar, Rustom S., (1969)
Marketing in India : cases and readings
Neelamegham, S., (1988)
Marketing, its changing role and the Indian economy
Neelamegham, S., (1970)
A study of consumer behaviour in relation to marketing of man made fibre fabrics in India
Neelamegham, S., (1973)