Rethinking marketing : developing a new understanding of markets
Håkan Håkansson; Debbie Harrison; Alexandra Waluszewski
| Year of publication: |
2004
|
|---|---|
| Authors: | Håkansson, Håkan ; Harrison, Debbie ; Waluszewski, Alexandra |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Marketingtheorie | Marketing theory | Marketing | Marketingmanagement | Marketing management | Kongreß |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] |
| Published items: |
11 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | X, 281 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift |
| Language: | English |
| Notes: | "This book is the result of the seminar that was held in May 2003 in Oslo." Includes bibliographical references and index 0407 |
| ISBN: | 0-470-02147-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001999088