Optimal advertising and optimal quality
Robert Dorfman and Peter O. Steiner
| Year of publication: |
1954
|
|---|---|
| Authors: | Dorfman, Robert ; Steiner, Peter O. |
| Published in: |
The American economic review. - Nashville, Tenn. : American Economic Assoc., ISSN 0002-8282, ZDB-ID 203590-X. - Vol. 44.1954, 5, p. 826-853
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| Subject: | Qualität | Marktwerbung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002084549