Manual of international marketing
Thomas Heilmann (Ed.)
| Year of publication: |
2006 ; 1. ed.
|
|---|---|
| Other Persons: | Heilmann, Thomas (ed.) |
| Publisher: |
Wiesbaden : Gabler [u.a.] |
| Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Deutschland | Germany | Welt | World |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] ; Description [bvbr.bib-bvb.de] |
| Published items: |
37 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 584 S. Ill., graph. Darst. 240 mm x 170 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | English |
| Notes: | Enth. zahlr. Beitr. Titel nimmt Bezug auf Internetdokument: Gb. : ca. EUR 115.00 |
| ISBN: | 3-8349-0039-7 ; 978-3-8349-0039-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002896410