Marketing
Michael J. Etzel; Bruce J. Walker; William J. Stanton
| Year of publication: |
2007 ; 14. ed
|
|---|---|
| Authors: | Etzel, Michael J. ; Walker, Bruce J. ; Stanton, William J. |
| Other Persons: | Etzel, Michael James (contributor) |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill/Irwin |
| Subject: | Marketing | Theorie | Theory | USA | United States |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXII, 706 S. Ill., graph. Darst. 1 CD-ROM 28 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included ; CD-ROM, DVD |
| Language: | English |
| Notes: | Previous ed. 2004 Includes bibliographical references (p. 640-663) and indexes. - Previous ed. 2004 |
| ISBN: | 0-07-110601-4 ; 0-07-110835-1 ; 0-07-322433-2 ; 978-0-07-110835-5 ; 978-0-07-110601-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003082088