A twenty-first century guide to Aldersonian marketing thought
ed. by Ben Wooliscroft ...
| Year of publication: |
2006
|
|---|---|
| Other Persons: | Wooliscroft, Ben (ed.) |
| Publisher: |
New York, NY : Springer |
| Subject: | Ökonomische Ideengeschichte | History of economic thought | Marketingtheorie | Marketing theory | Wirtschaft | Management | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] |
| Published items: |
32 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXII, 581 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-387-28181-9 ; 978-0-387-26175-1 ; 0-387-26175-3 ; 978-0387-26175-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003228278