Wertorientiertes Marketing : Unternehmensressourcen richtig nutzen
Ernst Hoffmann..., Hg.
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Hoffmann, Ernst (ed.) |
| Publisher: |
Frankfurt am Main : FAZ-Inst. für Management-, Markt- und Medieninformation |
| Subject: | Marketing | Shareholder Value | Shareholder value | Kundenwert | Customer value | Theorie | Theory | Deutschland | Germany | Wertorientiertes Management |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Published items: |
12 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 204 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. 12 Beitr. Literaturangaben Erscheint: Dezember 2007 |
| ISBN: | 978-3-89981-147-6 ; 3-89981-147-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003467026