Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007
[GEM, Gesellschaft zur Erforschung des Markenwesens e.V. Red.: Peter Lips]
| Year of publication: |
2007
|
|---|---|
| Other Persons: | Lips, Peter (revision) |
| Institutions: | Gesellschaft zur Erforschung des Markenwesens (contributor) ; Markendialog <11, 2007, Frankfurt, Main> (contributor) |
| Publisher: |
Berlin : GEM |
| Subject: | Markenführung | Brand management | Internationales Marketing | International marketing | Unternehmenswachstum | Firm growth | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
7 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 210 S. Ill., graph. Darst., Kt. 21 cm |
|---|---|
| Conferences: | Markendialog ; 11 (Frankfurt am Main) : 2007.02.22. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Sammelwerk ; Collection of articles of several authors ; Conference proceedings |
| Language: | German |
| ISBN: | 978-3-9809657-4-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003555441