Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
Helge Kaul ...
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Kaul, Helge (ed.) |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Marketingmanagement | Marketing management | Social Web | Social web | Soziales Netzwerk | Social network |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] |
| Published items: |
16 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XIV, 263 S. Ill., graph. Darst. 240 mm x 170 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturangaben. - Enth. 16 Beitr. |
| ISBN: | 3-7910-2757-3 ; 978-3-7910-2757-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003603546