Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
Martin Stadelmann ... [Hrsg.]
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Stadelmann, Martin (contributor) ; Wolter, Sven (contributor) ; Troesch, Mireille (contributor) |
| Publisher: |
Zürich : Verl. Industrielle Organisation |
| Subject: | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management | Unternehmensorganisation | Business organization | Kundenmanagement | Beziehungsmanagement | Marketingstrategie | Unternehmenserfolg |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] |
| Published items: |
26 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 397 S. graph. Darst. 240 mm x 165 mm, 901 gr. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Fallstudie ; Case study |
| Language: | German |
| Notes: | Literaturangaben Nebent.: Customer relationship management / Martin Stadelmann; Sven Wolter; Mireille Troesch |
| ISBN: | 3-85743-728-6 ; 978-3-85743-728-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003631838