| Extent: | VIII, 92 S. Ill., graph. Darst. |
|---|---|
| Series: | Marketingforschung aktuell. - Nürnberg : Wiss. Ges. für Innovatives Marketing, ZDB-ID 2115238-X. - Vol. 11 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Sammelwerk ; Collection of articles of several authors ; Konferenzschrift ; Conference proceedings |
| Language: | German |
| Notes: | Enth. 6 Beitr. |
| ISBN: | 3-933286-41-7 ; 978-3-933286-41-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003667869