Extent:
VIII, 92 S.
Ill., graph. Darst.
Series:
Marketingforschung aktuell. - Nürnberg : Wiss. Ges. für Innovatives Marketing, ZDB-ID 2115238-X. - Vol. 11
Type of publication: Book / Working Paper
Type of publication (narrower categories): Graue Literatur ; Non-commercial literature ; Sammelwerk ; Collection of articles of several authors ; Konferenzschrift ; Conference proceedings
Language: German
Notes:
Enth. 6 Beitr.
ISBN: 3-933286-41-7 ; 978-3-933286-41-3
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10003667869