Kellogg on advertising & media : the Kellogg School of Management
ed. by Bobby J. Calder
| Year of publication: |
c2008
|
|---|---|
| Other Persons: | Calder, Bobby J. (contributor) |
| Institutions: | J. L. Kellogg Graduate School of Management (contributor) |
| Publisher: |
Hoboken, N.J : John Wiley & Sons |
| Subject: | Werbung | Advertising | Marketing | Kommunikationsmedien | Communication media | Mediennutzung | Media usage | Werbewirkung | Advertising effects | USA | United States | Mediaplanung | Werbestrategie |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] |
| Published items: |
13 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XI, 292 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 13 Beitr. Includes bibliographical references (p. 281) and index |
| ISBN: | 978-0-470-11986-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003676945