Harvard business review on pricing
| Year of publication: |
c 2008 ; [Reprint]
|
|---|---|
| Institutions: | Harvard Graduate School of Business Administration (contributor) |
| Publisher: |
Boston, Mass. : Harvard Business School Publ. |
| Subject: | Preismanagement | Pricing strategy |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
8 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | VII, 209 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Reprint |
| Language: | English |
| Notes: | Literaturangaben - Enth. 8 Beitr. How do you know when the price is right? / Robert J. Dolan -- Pricing and the psychology of consumption / John T. Gourville and Dilip Soman -- Managing price, gaining profit / Michael V. Marn and Robert l. Rosiello -- How to fight a price war / Akshay R. Rao, Mark E. Bergen, and Scott Davis -- Pricing policies for new products / Joel Dean -- Sigma pricing / Manmohan S. Sodhi and Navdeep S. Sodhi -- Price smarter on the Net / Walter Baker, Michael V. Marn, and Craig Zawada -- Making money with proactive pricing / Elliot B. Ross Enth. u.a.: How do you know when the price is right? / Robert J. Dolan Pricing and the psychology of consumption / John Gourville and Dilip Soman |
| ISBN: | 978-1-4221-4658-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003730861