Swarm Branding : Markenführung im Zeitalter von Web 2.0
Stephan Sonnenburg (Hrsg.)
| Year of publication: |
2009 ; 1. Aufl.
|
|---|---|
| Other Persons: | Sonnenburg, Stephan (ed.) |
| Publisher: |
Wiesbaden : VS, Verl. für Sozialwiss. |
| Subject: | Markenführung | Brand management | Kundenintegration | Customer integration | Social Web | Social web | Markentransfer | Brand extension | Markenpolitik | World Wide Web 2.0 |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
8 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 134 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturverz. S. [125] - 131 |
| ISBN: | 978-3-531-16297-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003735323