The SAGE handbook of international marketing
ed. by Maasaki Kotabe ...
| Alternative title: | International marketing |
|---|---|
| Year of publication: |
2009
|
| Other Persons: | Kotabe, Masaaki (contributor) ; Kotabe, Masaaki (ed.) |
| Publisher: |
Los Angeles [u.a.] : SAGE |
| Subject: | Internationales Marketing | International marketing | Theorie | Theory | Welt | World |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
26 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XVIII, 548 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook ; Übersichtsarbeit ; Systematic review |
| Language: | English |
| Notes: | Enth. zahlr. Beitr. |
| ISBN: | 1-4129-3428-1 ; 978-1-4129-3428-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003744564