Measuring and managing brands
ed. by Richard Elliott
| Year of publication: |
2009
|
|---|---|
| Other Persons: | Elliott, Richard (contributor) |
| Published in: |
Brands and brand management ; Vol. 2
|
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Marketingmanagement | Marketing management | Markenimage | Brand image | Messung | Measurement | Konsumentenverhalten | Consumer behaviour |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
22 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XI, 417 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Enth. zahlr. Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003784481