Handbuch Zielgruppenmanagement
Stephan Duttenhöfer ... (Hrsg.)
| Year of publication: |
2009
|
|---|---|
| Other Persons: | Duttenhöfer, Stephan (ed.) |
| Publisher: |
Frankfurt am Main : Knapp |
| Subject: | Zielgruppe | Target group | Kundenanalyse | Customer analysis | Beziehungsmarketing | Relationship marketing | Bankmarketing | Bank marketing | Deutschland | Germany | Kreditwesen | Marktsegmentierung |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
32 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XIV, 473 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | German |
| Notes: | Enth. zahlr. Beitr. Literaturangaben Erscheint: März 2009 |
| ISBN: | 978-3-8314-0827-6 |
| Classification: | Geld, Inflation, Kapitalmarkt |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003798673