Web 2.0 : neue Perspektiven für Marketing und Medien
Gianfranco Walsh; Berthold H. Hass; Thomas Kilian, Hrsg.
| Year of publication: |
2011 ; 2., vollst. überarb. und erw. Aufl.
|
|---|---|
| Other Persons: | Walsh, Gianfranco (ed.) ; Hass, Berthold H. (contributor) ; Kilian, Thomas (contributor) |
| Publisher: |
Berlin : Springer |
| Subject: | Social Web | Social web | Marketing | World Wide Web 2.0 |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] ; Description [bvbr.bib-bvb.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
21 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XI, 340 S. Ill., graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 978-3-642-13786-0 ; 978-3-642-13787-7 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008666788