| Extent: | 491 S. graph. Darst. |
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| Type of publication: | Book / Working Paper
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| Language: | German |
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| Notes: | Literaturverz. S. 455 - 477 |
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| ISBN: | 3-409-13785-8 |
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| Classification: | Unternehmensführung ; Marketing |
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| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008730047