Shopper-Marketing : mit Shopper Insights zu effektiver Markenführung bis an den POS
Ulrich Dirk Frey, Gabriele Hunstiger, Peter Dräger
| Year of publication: |
2011
|
|---|---|
| Authors: | Frey, Ulrich Dirk ; Hunstiger, Gabriele ; Dräger, Peter |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketing | Markenführung | Brand management | Point of sale | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
10 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 356 Seiten Illustrationen, Diagramme 240 mm x 170 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturverzeichnis Seite [353] - 354 Enthält 10 Beiträge |
| ISBN: | 3-8349-2224-2 ; 978-3-8349-2224-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008759763