Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
[Universität St. Gallen, Institut für Marketing]. Sven Reinecke (Hrsg.)
| Year of publication: |
c2010 ; 1. Aufl.
|
|---|---|
| Other Persons: | Reinecke, Sven (ed.) |
| Institutions: | Universität St. Gallen / Institut für Marketing (contributor) |
| Publisher: |
Zürich : Compendio Bildungsmedien |
| Subject: | Marketingmanagement | Marketing management | Kundengewinnung | Customer acquisition | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Deutschland | Germany | Schweiz | Switzerland |
| Description of contents: | Table of Contents [gbv.de] ; Description [bvbr.bib-bvb.de] |
| Published items: |
14 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 193 S. Ill., graph. Darst 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Fallstudie ; Case study |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 978-3-7155-9469-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008992338