Handbook of business-to-business marketing
ed. by Gary L. Lilien ...
| Year of publication: |
2012
|
|---|---|
| Other Persons: | Lilien, Gary L. (contributor) |
| Publisher: |
Cheltenham [u.a.] : Elgar |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | Marketing | Investitionsgütermarketing | Business-to-Business-Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [bvbr.bib-bvb.de] |
| Published items: |
37 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXII, 772 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | English |
| Notes: | Hier auch später erschienene, unveränderte Nachdrucke |
| ISBN: | 978-1-78100-536-1 ; 1-84980-142-8 ; 978-1-84980-142-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009492438