Online consumer behavior : theory and research in social media, advertising, and e-tail
ed. by Angeline G. Close
| Year of publication: |
2012
|
|---|---|
| Other Persons: | Scheinbaum, Angeline Close (contributor) ; Scheinbaum, Angeline Close (ed.) |
| Publisher: |
New York [u.a.] : Routledge |
| Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
13 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXXIII, 366 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Enth. 13 Beitr. |
| ISBN: | 978-1-84872-969-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009561645