| Extent: | XVI, 602 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | English |
| Notes: | Originally published: 2012. - Includes bibliographical references and index |
| ISBN: | 978-1-84980-244-4 ; 1-78195-332-5 ; 978-1-78195-332-7 ; 1-84980-244-0 ; 978-1-7810-0512-5 ; 1-7810-0512-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009563858