Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
Carsten Baumgarth; Dirk-Mario Boltz (Hrsg.)
| Year of publication: |
2013
|
|---|---|
| Other Persons: | Baumgarth, Carsten (ed.) ; Boltz, Dirk-Mario (contributor) |
| Institutions: | Internationale Konferenz "DerMarkentag" <4, 2011, Berlin> (contributor) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
19 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XI, 525 S. Ill., graph. Darst. 21 cm |
|---|---|
| Series: | |
| Conferences: | Internationale Konferenz "DerMarkentag" ; 4 (Berlin) : 2011. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-658-00426-6 ; 978-3-658-00426-2 ; 978-3-658-00427-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009670129