Visionary pricing : reflections and advances in honor of Dan Nimer
ed. by Gerald E. Smith
| Year of publication: |
2012 ; 1st ed.
|
|---|---|
| Other Persons: | Smith, Gerald E. (ed.) ; Nimer, Daniel A. (honouree) |
| Publisher: |
Bingley : Emerald |
| Subject: | Daniel A. Nimer | Preismanagement | Pricing strategy | Wettbewerbsvorteil | Competitive advantage | Kundenwert | Customer value | Innovation |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
14 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XIX, 363 S. Ill., graph. Darst 24 cm |
|---|---|
| Series: | Advances in business marketing and purchasing. - Greenwich, Conn. [u.a.] : Jai Pr., ISSN 1069-0964, ZDB-ID 1143066-7. - Vol. 19 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Festschrift |
| Language: | English |
| Notes: | Literaturangaben. - Enth. 15 Beitr. |
| ISBN: | 978-1-78052-996-7 ; 1-78052-996-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009679327