Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
Cornelia Zanger (Hrsg.)
| Year of publication: |
2013
|
|---|---|
| Other Persons: | Zanger, Cornelia (ed.) |
| Institutions: | Wissenschaftliche Konferenz Eventforschung <3, 2011, Chemnitz> (contributor) |
| Publisher: |
Wiesbaden : Springer-Gabler |
| Subject: | Event-Marketing | Event marketing | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Soziale Software |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
11 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | VIII, 205 S. Ill., graph. Darst. 210 mm x 148 mm, 285 g |
|---|---|
| Series: | |
| Conferences: | Wissenschaftliche Konferenz Eventforschung ; 3 (Chemnitz) : 2011.10.28 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Erscheint: 20. Februar 2013 |
| ISBN: | 3-658-00552-1 ; 978-3-658-00552-8 ; 978-3-658-00553-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009743089