Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
Manfred Bruhn; Karsten Hadwich (Hrsg.)
| Year of publication: |
2013
|
|---|---|
| Other Persons: | Bruhn, Manfred (ed.) ; Hadwich, Karsten (ed.) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Dienstleistungsmanagement | Service management | Social Web | Social web | Dienstleistung | Marketingmanagement | Soziale Software | Management | Soziales Netzwerk |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
26 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | X, 627 S. Ill., graph. Darst. 250 mm x 176 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturverz. S. [613] - 619. - Literaturangaben Enth. 26 Beitr. |
| ISBN: | 3-658-01247-1 ; 978-3-658-01247-2 ; 978-3-658-01248-9 |
| Classification: | Dienstleistungen: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009765121