Consumer information systems and relationship management : design, implementation, and use

Angela Lin, University of Sheffield, UK; Jonathan Foster, University of Sheffield, UK; Paul Scifleet, Charles Sturt University, Australia, [editors]

"This book highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems, covering consumer perceptions of practicality and ease of use"--Provided by publisher

MoreLess

Year of publication:	2013
Other Persons:	Lin, Angela (contributor) ; Foster, Jonathan (contributor) ; Scifleet, Paul (contributor)
Publisher:	Hershey, Pa. : Business Science Reference
Subject:	Produktinformation \| Product information \| Informationstechnik \| Information technology \| Beziehungsmarketing \| Relationship marketing
Published items:	11 hits in ECONIS - Online Catalogue of the ZBW

Extent:	xviii, 236 pages illustrations 29 cm
Series:	Advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Enth. 11 Beitr. "Premier Reference Source"--Cover Includes bibliographical references (pages 202-227) and index
ISBN:	978-1-4666-4082-5 ; 978-1-4666-4084-9 ; 978-1-4666-4083-2
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10009772639