Marketingeffizienz - Kosten senken und Erlöse steigern
Werner Pepels (Hrsg.)
| Year of publication: |
2013 ; 2. Aufl.
|
|---|---|
| Other Persons: | Pepels, Werner (ed.) ; Balz, Ulrich (contributor) |
| Publisher: |
Berlin : BWV, Berliner Wiss.-Verl. |
| Subject: | Kostenrechnung | Cost accounting | Kostenmanagement | Cost management | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [d-nb.info] |
| Published items: |
24 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XV, 434 S. graph. Darst. 227 mm x 153 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. zahlr. Beitr. |
| ISBN: | 3-8305-3246-6 ; 978-3-8305-3246-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010194565