Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
Marion Halfmann Hrsg.
| Year of publication: |
2014
|
|---|---|
| Other Persons: | Halfmann, Marion (ed.) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Marketing | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Marktsegmentierung | Verbraucherverhalten | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
22 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | IX, 360 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-658-00624-2 ; 978-3-658-00624-2 ; 978-3-658-00625-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010239508