Strategie und Technik des Automobilmarketing
Franz-Rudolf Esch, Hrsg.
| Year of publication: |
2013
|
|---|---|
| Other Persons: | Esch, Franz-Rudolf (ed.) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Kfz-Industrie | Automotive industry | Marketing | Markenführung | Brand management | Kraftfahrzeugindustrie | Marketingstrategie | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
24 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 516 S. Ill., graph. Darst., Kt. 240 mm x 168 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturangaben Enth. 24 Beitr. |
| ISBN: | 3-8349-3391-0 ; 978-3-8349-3391-1 ; 978-3-8349-3831-2 |
| Classification: | Marketing ; Produzierendes Gewerbe |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010424094