Strong brands, strong relationships
ed. by Susan Fournier, Michael Breazeale, and Jill Avery
| Year of publication: |
2015
|
|---|---|
| Other Persons: | Fournier, Susan (contributor) ; Breazeale, Michael (contributor) ; Avery, Jill (contributor) |
| Publisher: |
London : Routledge |
| Subject: | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Kundenbindung | Customer retention | Persönlichkeitspsychologie | Personality psychology | Marketingtheorie | Marketing theory | Erfolgsfaktor | Success factor | Verbraucherverhalten | Markentreue | Markenartikel |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
26 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXXIX, 435 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 26 Beitr. Includes bibliographical references and index |
| ISBN: | 978-1-138-78683-7 ; 978-1-138-78682-0 ; 978-1-315-76707-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011297035