The Place Marketing Concept of Rural Towns in Northern Sweden: What is the Unique Selling Point?
Year of publication: |
2013
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Authors: | Kompaniets, Olga ; Rauhut, Daniel |
Publisher: |
Louvain-la-Neuve : European Regional Science Association (ERSA) |
Subject: | place marketing | rural towns | target audience | unique selling point |
Series: | |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Conference Paper |
Language: | English |
Other identifiers: | 881692409 [GVK] hdl:10419/123866 [Handle] RePEc:wiw:wiwrsa:ERSA13p195 [RePEc] |
Classification: | M31 - Marketing ; Z13 - Social Norms and Social Capital ; R58 - Regional Development Policy |
Source: |
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Rauhut Kompaniets, Olga, (2013)
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Kompaniets, Olga Rauhut, (2013)
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The Place Marketing Concept of Rural Towns in Northern Sweden: What is the Unique Selling Point?
Kompaniets, Olga, (2013)
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Rauhut Kompaniets, Olga, (2013)
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The Place Marketing Concept of Rural Towns in Northern Sweden: What is the Unique Selling Point?
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Sustainable competitive advantages for a nascent wine country : an example from southern Sweden
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