Customer engagement : contemporary issues and challenges
edited by Roderick J. Brodie, Linda D. Hollebeek and Jodie Conduit
| Year of publication: |
2016
|
|---|---|
| Other Persons: | Brodie, Roderick J. (ed.) ; Hollebeek, Linda D. (ed.) ; Conduit, Jodie (ed.) |
| Publisher: |
London : Routledge, Taylor & Francis Group |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Online-Marketing | Internet marketing | Kundenbindung |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
15 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | xviii, 296 Seiten Illustrationen, Diagramme 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-138-84738-5 ; 978-1-315-72518-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011412087