Digital and social media marketing : a results-driven approach
edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz
| Year of publication: |
2017
|
|---|---|
| Other Persons: | Heinze, Aleksej (ed.) ; Fletcher, Gordon (ed.) ; Rashid, Tahir (ed.) ; Cruz, Ana (ed.) |
| Publisher: |
London : Routledge |
| Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Social Media |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [bvbr.bib-bvb.de] ; Description [bvbr.bib-bvb.de] |
| Published items: |
13 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | xxv, 319 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enthält 13 Beiträge Includes bibliographical references and index Titelzusatz auf dem Umschlag: #passion4digital |
| ISBN: | 978-1-138-91791-0 ; 978-1-138-91790-3 ; 1-138-91791-5 ; 978-1-315-68876-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011518205