Brands with a conscience : how to build a successful and responsible brand
Sandra Horlings and Nicholas Ind
| Year of publication: |
[2016]
|
|---|---|
| Other Persons: | Horlings, Sandra (ed.) ; Ind, Nicholas (ed.) |
| Publisher: |
London : Kogan Page |
| Subject: | Markenführung | Brand management | Firmenimage | Corporate reputation | Unternehmenskultur | Corporate culture | Sozialer Wandel | Social change | Corporate Social Responsibility | Corporate social responsibility | Welt | World | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
| Published items: |
22 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | xiii, 224 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enthält 22 Beiträge |
| ISBN: | 978-0-7494-7544-4 ; 978-0-7494-7545-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011542813