Personality, design and marketing : matching design to customer personal preferences

Introduction : overview of the book -- Contributor biographies -- Personality theories / Ceri Sims -- Personality encoded in graphic expression -- Graphic expression and personality / Gloria Moss -- Inferring personality from drawings / Bill Wylie -- Personality as reflected in creatives' adverts / Jim Blythe -- Personality communicated in children's digital and non-digital drawings : inferences for marketing research / Judi Harris -- Preferences are for design and marketing that mirror the observer's personality -- Personality : its impact on design and advertising preferences / Gloria Moss -- Ensuring a match between the words on a website and the personality of web visitors / Holly Buchanan -- Matching website and audience personalities : the case of music artist marketing / Paul Springer -- How organisations can create the right environment for personality-sensitive design / Gloria Moss