Ethics in marketing : international cases and perspectives
Written and edited by Patrick E. Murphy, Gene R. Laczniak and Fiona Harris
| Year of publication: |
2017 ; Second edition
|
|---|---|
| Authors: | Murphy, Patrick E. (also ed.) ; Laczniak, Gene R. (also ed.) ; Harris, Fiona (also ed.) |
| Publisher: |
New York : Routledge |
| Subject: | Marketing | Unternehmensethik | Business ethics | Soziale Verantwortung | Ethik |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
23 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | xii, 198 Seiten |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enthält 23 Beiträge Literaturangaben |
| ISBN: | 978-1-138-64808-1 ; 1-138-64808-6 ; 978-1-138-64809-8 ; 978-1-315-62664-2 |
| Classification: | Philosophie und Theorie der Betriebswirtschaft ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011586737