Research handbook of marketing in emerging economies
edited by Marin A. Marinov (Professor of International Business, Aalborg University, Denmark)
| Year of publication: |
[2017]
|
|---|---|
| Other Persons: | Marinov, Marin A. (ed.) |
| Publisher: |
Cheltenham : Edward Elgar |
| Subject: | Marketing | Konsumentenverhalten | Consumer behaviour | Schwellenländer | Emerging economies | Entwicklungsländer | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
14 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | xvi, 310 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enthält 14 Beiträge Introduction: Marketing in emerging economies / Marin A. Marinov 1 Data collection procedure equivalence in emerging economy market research / Pervez N. Ghauri, 2 Globalization, sustainability and marketing of healthcare in emerging markets: Doing good while doing well / Van R. Wood 3 Marketing accountability in emerging economy firms / Maja Arslangić-Kalajdžić, 4 Materialistic tendencies and adolescent healthy food consumption: Setting the research agenda / Nesma Ammar, 5 Psychobranding of emerging economy firms: Building emotional connections with local consumers / G. Nicolás Kfuri 6 Multinational corporation retailing in emerging economies: Interplays of resistance, cooperation and transmutation / Marie-Laure Baron, 7 Perceived advertising intrusiveness and avoidance in emerging economies: The case of China / Dan A. Petrovici, 8 Value branding in emerging economies as a social dimension in the Indian context / S. Ramesh Kumar, 9 Researching country image construct in the context of emerging economies / Durdana Ozretic-Dosen, Vatroslave Skare, 10 Opening the black box of Russian culture in B2B relationships / Carl Arthur Solberg, 11 Russian consumer behavior: In search of a balance between national uniqueness and Western mainstream / Sergei F. Sutyrin, 12 Marketing in an emerging economy: The Russian e-commerce market / Maria Smirnova, 13 Marketing in Bulgaria: A small emerging economy and multicultural markets / Vesselin Blagoev, 14 Diffusion of supermarkets in Bangladesh: Miles to go / M. Yunus Ali, |
| ISBN: | 978-1-78471-316-4 ; 978-1-78471-317-1 |
| Other identifiers: | 10.4337/9781784713171 [DOI] |
| Classification: | Marketing ; Entwicklungsökonomie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011638501