Legends in marketing: Gerald Zaltman

series editor, Jagdish N. Sheth, Ph.D.

Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory

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Year of publication:	2018
Authors:	Zaltman, Gerald
Other Persons:	Sheth, Jagdish N. (ed.)
Publisher:	Los Angeles : SAGE
Subject:	Marketingtheorie \| Marketing theory \| Marketingmanagement \| Marketing management \| Marketing
Published items:	5 hits in ECONIS - Online Catalogue of the ZBW

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Series:	Legends in marketing ; 11
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammlung ; Collection of articles written by one author ; Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Abweichender Titel: Gerald Zaltman
ISBN:	978-93-5280-664-5
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011801704