Improving marketing strategies for private label products

Yusuf Arslan

Year of publication:	[2020]
Authors:	Arslan, Yusuf
Publisher:	[2020]: Hershey, PA : IGI Global
Subject:	Private label product \| Marketing \| Marketingmanagement \| Marketing management \| Markenführung \| Brand management
Description of contents:	""This book examines marketing strategies to make private label products more successful"--Provided by publisher"-- Table of Contents [gbv.de]
Published items:	14 hits in ECONIS - Online Catalogue of the ZBW

Extent:	xxiii, 383 Seiten Illustrationen
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors
Language:	English
ISBN:	978-1-7998-0258-7 ; 978-1-7998-0257-0 ; 978-1-7998-0259-4
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012035820