Expand, Grow, Thrive : 5 Proven Steps to Turn Good Brands into Global Brands Through the LASSO Method

Pete Canalichio

In this call-to-arms for marketers struggling to hit their growth targets, brand licensing expert Pete Canalichio explores what needs to be done to consistently and sustainably convert consumer interest into passion, into must-have, and into must-have-more. The result is the LASSO model: a five-step process to turn good brands into global brands.

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Year of publication:	2018
Authors:	Canalichio, Pete
Publisher:	Bingley : Emerald Publishing Limited
Subject:	Lizenz \| Licence \| Markenführung \| Brand management \| Internationales Marketing \| International marketing \| Unternehmen \| Markenpolitik
Description of contents:	Table of Contents [gbv.de]
Published items:	16 hits in ECONIS - Online Catalogue of the ZBW

Extent:	1 Online-Ressource
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-78743-781-4 ; 978-1-78743-975-7 ; 978-1-78743-782-1
Other identifiers:	10.1108/9781787437814 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012049526