Contents: Part I -- Introduction -- 1. Behavioral industrial organization: a synthesis of behavioral economics and industrial organization / Elizabeth Schroeder, Carol Horton Tremblay, and Victor J. Tremblay -- Part II -- Behavioral issues and industrial organization -- 2. Relative thinking and industrial organization: a survey / Ofer H. Azar and Amit A. Mazooz -- 3. Shrouded attributes, consumer myopia, and information suppression in competitive markets / Xavier Gabaix and David Laibson -- 4. Salience in markets / Fabian Herweg, Daniel Mller, and Philipp Weinschenk -- 5. Cognitive dissonance, motivated reasoning, and confirmation bias: applications in industrial organization / Daniel F. Stone and Daniel H. Wood -- 6. Risk, overconfidence, and production in a competitive market / David R. Just and Ying Cao -- 7. Status Quo Bias / Don E. Waldman -- 8. Cooperation in the social domain: prisoners' dilemma and social interactions / Evgeniya Lukinova, Wesley Wilson, and Mikhail Myagkov -- 9. Identity and the theory of the firm / Jeffrey V. Butler -- Part III -- Industry and antitrust issues in behavioral industrial organization -- 10. Casino game markets / Roland Eisenhuth, Dermot Murphy, and Andreas Neuhierl -- 11. One-armed bandits and behavioral economics / Jason P. Berkowitz, Craig A. Depken, II, and John M. Gandar -- 12. Behavioral and sports economics / Dennis Coates and Brad R. Humphreys -- 13. Neuroeconomic studies in industrial organization: brand, advertising, and price effects on consumer valuation and choice / Carol Horton Tremblay -- 14. Antitrust and the 'Beckerian Proposition': the effects of investigation of fines on cartels / Subhasish M. Chowdhury and Frederick Wandschneider -- 15. Behavioral antitrust / Stephen Martin -- Index.