Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
Samuelson Appau (editor)
| Year of publication: |
[2021]
|
|---|---|
| Other Persons: | Appau, Samuelson (ed.) |
| Publisher: |
Cham : Palgrave Macmillan |
| Subject: | Marketing | Markenführung | Brand management | Schwellenländer | Emerging economies | Afrika | Africa |
| Published items: |
11 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | xv, 272 Seiten Diagramme |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| ISBN: | 978-3-030-77203-1 ; 978-3-030-77204-8 |
| Other identifiers: | 10.1007/978-3-030-77204-8 [DOI] |
| Classification: | Marketing ; Entwicklungsökonomie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012599957