The history of marketing science
editors Russell S. Winer (New York University, USA), Scott A. Neslin (Dartmouth College, USA)
| Year of publication: |
[2014]
|
|---|---|
| Other Persons: | Winer, Russell S. (ed.) ; Neslin, Scott A. (ed.) |
| Publisher: |
Hanover, MA : now Singapore [u.a.] : World Scientific [u.a.] |
| Subject: | Marketingtheorie | Marketing theory | Ökonomische Ideengeschichte | History of economic thought | Marketing | Geschichte |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
17 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | xxv, 502 Seiten Illustrationen, Diagramme |
|---|---|
| Series: | World Scientific - Now Publishers series in business. - Hanover, Mass. : Now Publ., ISSN 2251-3442, ZDB-ID 2701317-0. - Vol. Vol. 3 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Literaturangaben Enth. 17 Beitr. |
| ISBN: | 978-981-4596-47-3 ; 978-981-4619-47-9 ; 981-4596-47-7 ; 981-4619-47-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013447124