Zukunft der Marktforschung : Entwicklungschancen in Zeiten von Social Media und Big Data
Bernhard Keller, Hans-Werner Klein, Stefan Tuschl (Hrsg.)
| Year of publication: |
[2015]
|
|---|---|
| Other Persons: | Keller, Bernhard (ed.) ; Klein, Hans-Werner (ed.) ; Tuschl, Stefan (ed.) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Marktforschung | Market research | Geschäftsmodell | Business model | Sozialer Wandel | Social change | Computerunterstützung | Computerized method |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
18 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XIV, 333 Seiten Illustrationen, Diagramme 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-658-05399-2 ; 978-3-658-05399-4 ; 978-3-658-05400-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014009251