Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
Stefan Helmke, Matthias Uebel, Wilhelm Dangelmaier (Hrsg.)
| Year of publication: |
[2013] ; 5., überarbeitete Auflage
|
|---|---|
| Other Persons: | Helmke, Stefan (ed.) ; Uebel, Matthias (ed.) ; Dangelmaier, Wilhelm (ed.) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Kundenservice | Customer service | Einführung | Implementation | Organisatorischer Wandel | Organizational change | Theorie | Theory | Deutschland | Germany | Unternehmen | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
26 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | X, 419 Seiten Illustrationen 240 mm x 170 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-8349-4175-1 ; 978-3-8349-4175-6 ; 978-3-8349-4176-3 |
| Classification: | Unternehmensführung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014011038