Origin and branding in international market entry processes

Carlos Francisco e Silva

"Origin and Branding in International Market Entry Processes is targeted towards professionals and researchers working in the field of international management and business, providing insights and support for executives concerned with market entry, internationalization strategies, destination and origin branding, and brand expansion. The book covers a range of topics, including brand origin, country of brand origin, branding, market entry process, internationalization strategies, place branding, and digital places, among others. This book is an excellent resource for academics and professionals looking to understand the strategic role of brands and their origin in international market entry, helping readers make informed decisions on market entry strategies and branding that will ultimately improve their performance and success in global markets"--

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Year of publication:	[2023]
Other Persons:	Silva, Carlos Francisco e (ed.)
Publisher:	Hershey PA : IGI Global
Subject:	Internationaler Markt \| International market \| Internationales Marketing \| International marketing \| Markenführung \| Brand management
Description of contents:	Table of Contents [gbv.de]
Published items:	10 hits in ECONIS - Online Catalogue of the ZBW

Extent:	xv, 298 Seiten Illustrationen
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references International market entry strategies : entry modes for international markets / Bahar Divrik -- Logomania in counterfeit luxury brands consumption : the social adjustive function in shifting consumer perceptions and behaviours / Stephen T.F. Poon -- International brands and corporate strategy. A case study in the wine industry / Ana Paula Marques Reis, Inês Sá Espírito Santo, Rosa Margarida Conde Costa, António Carrizo Moreira -- Market entry strategies / Oindrila Chakraborty -- A systematic review of the bibliometric literature : branding in marketing strategy / Albérico Travassos Rosário.
ISBN:	978-1-6684-6614-8 ; 978-1-6684-6613-1 ; 978-1-6684-6615-5
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014313511